Veritaas Advertising IPO Details: Veritaas Advertising’s IPO has its sights set on May 13th as its opening date, running through May 15th. This marks an exciting opportunity for investors as the company aims to raise ₹8.48 crores through the IPO. Positioned as an NSE SME IPO, Veritaas Advertising has set its IPO price band at ₹109 to ₹114 per share, with a market lot comprising 1200 shares.
Diving deeper into Veritaas Advertising, it stands as a comprehensive advertising agency, offering a full spectrum of services across various platforms. What sets them apart is their ownership of advertisement spaces in key regions like West Bengal, Guwahati, and Shillong, making them a rarity among agencies. Their footprint extends to major cities like Delhi, Mumbai, and Pune. Notably, they’ve established a presence in unconventional advertising spaces such as police booths and outdoor hoardings, reducing reliance on external parties and allowing for seamless integrated services.
At the core of their offerings lies the ability to help clients monetize their marketing materials, thereby driving revenue and setting them apart in their respective markets. Their approach hinges on crafting compelling narratives around brands, enhancing Return on Investment (ROI). Operating across offline platforms, they specialize in devising strategies and fostering engaging dialogues to expand a brand’s influence and connect with target audiences effectively. Their track record boasts successful marketing campaigns for various brands, backed by substantial budgets to maximize reach and engagement.
Veritaas Advertising provides a comprehensive ecosystem and end-to-end advertising solutions, covering aspects like Brand Strategy, Events, and Outdoor (OOH) Media services. This includes a diverse range of advertising modes such as police booth hoardings, newspaper insertions, brochures, and outdoor hoardings. Creativity is at the forefront of their approach, ensuring that every service is delivered with innovative flair to captivate the public’s attention. While they maintain long-standing partnerships with third-party providers for space, such as pole kiosks and outdoor hoardings, they typically avoid long-term agreements with these intermediaries.
Veritaas Advertising IPO Objectives:
The Company proposes to utilize the Net Proceeds from the Issue towards the following objects:
- Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi;
- Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point displays in Kolkata, Mumbai and Pune;
- General Corporate Purposes
Veritaas Advertising IPO Review (Apply or Not)
- May Apply
Veritaas Advertising IPO Date & Price Band Details:
| IPO Open: | 13-May-2024 |
| IPO Close: | 15-May-2024 |
| IPO Size: | Approx ₹8.48 Crores, 744,000 Equity Shares |
| Face Value: | ₹10 Per Equity Share |
| IPO Price Band: | ₹109 to ₹114 Per Equity Share |
| IPO Listing on: | NSE SME |
| Retail Quota: | 35.14% of the net offer |
| QIB Quota: | 49.75% of the net offer |
| NII Quota: | 15.11% of the net offer |
| DRHP Draft Prospectus: | Click Here |
| RHP Draft Prospectus: | Click Here |
| Anchor Investors in IPO: | Click Here |
Veritaas Advertising IPO Lot Size:
In order to participate in the Veritaas Advertising IPO, investors are required to purchase a minimum market lot of 1200 shares, which amounts to a total application of ₹136,800.
| Application | Lot Size | Shares | Amount |
| Retail Minimum | 1 | 1200 | ₹136,800 |
| Retail Maximum | 1 | 1200 | ₹136,800 |
| S-HNI Minimum | 2 | 2400 | ₹273,600 |
Veritaas Advertising IPO Timeline:
Veritaas Advertising’s IPO is set to commence on May 13th and will conclude on May 15th. Following this, the IPO allotment process is scheduled for May 16th, with the possibility of the IPO being listed on May 21st.
| IPO Open Date: | 13-May-2024 |
| IPO Close Date: | 15-May-2024 |
| Basis of Allotment: | 16-May-2024 |
| Refunds: | 17-May-2024 |
| Credit to Demat Account: | 17-May-2024 |
| IPO Listing Date: | 21-May-2024 |
Veritaas Advertising IPO GMP Today:
Today’s Grey Market Premium (GMP) for Veritaas Advertising IPO stands at +55, indicating that shares are trading at a premium of ₹55 in the grey market, as reported by investorgain.com.
Taking into account the upper end of the IPO price band and the current premium in the grey market, it’s estimated that Veritaas Advertising shares could debut at ₹169 each upon listing. This reflects a significant increase of 48.25% compared to the IPO price of ₹114.
Veritaas Advertising Company Financial Report
| ₹ in Crores | |||
| Year | Revenue | Expense | PAT |
| 2021 | ₹2.34 | ₹2.08 | ₹0.20 |
| 2022 | ₹3.39 | ₹3.22 | ₹0.13 |
| 2023 | ₹7.87 | ₹7.20 | ₹0.44 |
| February 2024 | ₹9.04 | ₹6.93 | ₹1.57 |
Veritaas Advertising IPO Valuation – FY2023
Check Veritaas Advertising IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.
| Earning Per Share (EPS): | ₹48.77 per Equity Share |
| Price/Earning P/E Ratio: | [.] |
| Return on Net Worth (RoNW): | 48.99% |
| Net Asset Value (NAV): | ₹99.55 per Equity Share |
Peer Group
- Crayons Advertising Limited
- Maagh Advertising & Marketing Services Limited
Company Promoters
- Debojyoti Banerjee
- Sangita Debnath
- Mina Debnath
Veritaas Advertising IPO Registrar
Mas Services Limited
Phone: (011) 2610 4142
Email: ipo@masserv.com
Website: https://www.masserv.com/opt.asp
Veritaas Advertising IPO Allotment Status
Check Veritaas Advertising IPO allotment status on Mas Services website URL. Click Here
Veritaas Advertising IPO Lead Managers aka Merchant Bankers
- Horizon Management Private Limited
Company Address
Veritaas Advertising Limited
38/2A, Gariahat South Road, Dhakuria
Rash Behari Avenue
Kolkata – 700 029,
Phone: +91 33 4044 6683
Email: info@veritaasadvertising.com
Website: http://www.veritaasadvertising.com/
