Adcounty Media India IPO Details: Adcounty Media India is set to launch its Initial Public Offering (IPO) on June 27, 2025, with the issue closing on July 1, 2025. This is a Book Built Issue, aiming to raise approximately ₹50.69 crores, entirely through a fresh issue of equity shares with a face value of ₹10 each.
The price band for the IPO is fixed at ₹80 to ₹85 per share. The allocation structure includes 50% for Qualified Institutional Buyers (QIBs), 15% for High Net-Worth Individuals (HNIs), and 35% for retail investors. The shares are expected to be listed on the BSE on July 4, 2025, while the basis of allotment will be finalized on July 2, 2025.
In terms of financial performance, Adcounty Media India reported a revenue of ₹69.58 crores in FY 2025, up from ₹43.24 crores in FY 2024. Net profit also grew significantly to ₹13.75 crores in FY 2025, compared to ₹8.28 crores in FY 2024.
Considering the company’s consistent growth in revenue and profitability, the IPO appears to be a promising long-term investment opportunity for investors.
Adcounty Media India IPO Objectives:
- To meet out the Capital Expenditure requirements of the Company.
- To meet out the Working Capital requirements of the Company.
- To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
- To meet out the Issue Expenses.
Adcounty Media India IPO Review (Apply or Not)
- May Apply
Adcounty Media India IPO Date & Price Band Details:
| IPO Open Date: | June 27, 2025 |
| IPO Close Date: | July 1, 2025 |
| Face Value: | ₹10 Per Equity Share |
| IPO Price Band: | ₹80 to ₹85 Per Share |
| Issue Size: | Approx ₹50.69 Crores |
| Fresh Issue: | Approx ₹50.69 Crores |
| Issue Type: | Book Build Issue |
| IPO Listing: | BSE SME |
| Retail Quota: | Not more than 35% |
| QIB Quota: | Not more than 50% |
| NII Quota: | Not more than 15% |
| DRHP Draft Prospectus: | Click Here |
| RHP Draft Prospectus: | Click Here |
| Anchor Investors List: | Click Here |
Adcounty Media India IPO Lot Size:
The minimum lot size for the Adcounty Media India IPO is 1,600 shares, requiring a minimum investment of ₹1,36,000 for retail investors.
| Application | Lot Size | Shares | Amount |
| Retail Minimum | 1 | 1600 | ₹1,36,000 |
| Retail Maximum | 1 | 1600 | ₹1,36,000 |
| S-HNI Minimum | 2 | 3,200 | ₹2,72,000 |
Adcounty Media India IPO Allotment & Listing Date (Details)
The Adcounty Media India IPO will open on June 27, 2025, and close on July 1, 2025. The allotment of shares is expected to be finalized on July 2, 2025, with the IPO scheduled to list on the BSE on July 4, 2025.
| IPO Open Date: | June 27, 2025 |
| IPO Close Date: | July 1, 2025 |
| Basis of Allotment: | July 2, 2025 |
| Refunds: | July 3, 2025 |
| Credit to Demat Account: | July 3, 2025 |
| IPO Listing Date: | July 4, 2025 |
Adcounty Media India IPO GMP Today:
The latest Grey Market Premium (GMP) for the Adcounty Media India SME IPO is ₹33. Based on the upper end of the price band at ₹85 per share, the estimated listing price is around ₹118. This suggests a potential listing gain of approximately 38.82% per share.
Promoters of Adcounty Media India IPO
The promoters of the company are Mr. Aditya Jangid, Mr. Abbhinav Rajendra Jain, Mr. Delphin Varghese, Mr. Chandan Garg, Ms. Vartika Dangayach and M/S Innovana Thinklabs Limited.
About Adcounty Media India IPO
Adcounty Media India Limited is a BrandTech company involved in offering end-to-end solutions spanning brand promotion to performance-based campaigns. The company incorporates advanced technology to serve a wide range of clients spanning various industries. Their service offering includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI) which helps to generate sales, leads, and expand customer reach. Additionally, the company also provides mobile & web agency services from their offices in India. Some of the major brands like Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV, the company works with to improve visibility and grow audiences. Adcounty Media had a team of 45 permanent employees as of May 30, 2025.
Adcounty Media India IPO Company Financial Report
The company reported revenue of ₹69.58 crores in 2025 against ₹43.24 crore in 2024. The company reported profit of ₹13.75 crores in 2025 against profit of ₹8.28 crores in 2024.
Amount ₹ in Crores
| Period Ended | Revenue | Expense | Profit After Tax | Assets |
| 2022 | ₹31.01 | ₹28.33 | ₹2.00 | ₹18.65 |
| 2023 | ₹53.64 | ₹43.38 | ₹0.64 | ₹26.84 |
| 2024 | ₹43.24 | ₹32.03 | ₹8.28 | ₹29.51 |
| 2025 | ₹69.58 | ₹51.18 | ₹13.75 | ₹47.92 |
Adcounty Media India IPO Valuation – FY2025
Check Adcounty Media India IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.
| KPI | Values |
| ROE: | 47.28% |
| ROCE: | 47.27% |
| EBITDA Margin: | 26.49% |
| PAT Margin: | 19.96% |
| Debt to equity ratio: | – |
| Earning Per Share (EPS): | ₹8.37 (Basic) |
| Price/Earning P/E Ratio: | N/A |
| Return on Net Worth (RoNW): | 47.28% |
| Net Asset Value (NAV): | ₹22.92 |
Peer Group Comparison
| Company | EPS | PE Ratio | RoNW % | NAV | Income |
| Affle India Limited | 8.24 | 65.26 | 1.60% | – | 115.49 Cr. |
| DAPS Advertising Limited | 2.29 | 9.83 | 1.83% | – | 1.19 Cr. |
Adcounty Media India IPO Registrar
Skyline Financial Services Private Ltd
Phone: 02228511022
Email: compliances@skylinerta.com
Website: https://www.skylinerta.com/ipo.php
IPO Lead Managers aka Merchant Bankers
- Narnolia Financial Services Ltd
Company Address
Adcounty Media India Limited
First Floor, D-41, Patrakar Colony,
Near Jawahar Nagar Moti Dungri Vistar Yojna,
Raja Park,
Jaipur, Rajasthan, 302004
Phone: + 91 7877623083
Email: cs@adcountymedia.com
Website: http://www.adcountymedia.com/
Adcounty Media India IPO – Frequently Asked Questions (FAQs)
1. What is the Adcounty Media India IPO?
Adcounty Media India IPO is an SME public offering through which the company aims to raise approximately ₹50.69 crores. The issue is priced between ₹80 and ₹85 per equity share, and the shares will be listed on the BSE.
2. When will the Adcounty Media India IPO open for subscription?
The IPO will open for subscription on June 27, 2025, and will close on July 1, 2025. It will be available for Qualified Institutional Buyers (QIBs), Non-Institutional Investors (NIIs), and Retail Investors.
3. What is the investor allocation in the Adcounty Media India IPO?
The IPO allocation is divided as follows:
- QIBs – 50%
- NIIs – 15%
- Retail Investors – 35%
4. How can I apply for the Adcounty Media India IPO?
You can apply through the ASBA facility provided by your bank or via UPI through your registered stock broker. Applications can also be submitted offline through a physical form with your stockbroker.
5. What is the total issue size of the Adcounty Media India IPO?
The total issue size is ₹50.69 crores, which includes a fresh issue only.
6. What is the price band for the Adcounty Media India IPO?
The IPO is priced in the range of ₹80 to ₹85 per share.
7. What is the minimum lot size for the Adcounty Media India IPO?
The minimum application size is 1 lot (1,600 shares), requiring a minimum investment of ₹1,36,000.
8. What is the allotment date for the Adcounty Media India IPO?
The basis of allotment will be finalized on July 2, 2025.
9. When will Adcounty Media India IPO be listed?
The shares are expected to be listed on the BSE SME platform on July 4, 2025.
