Flair Writing IPO Overview: The eagerly awaited Flair Writing IPO is all set to hit the market on November 22, with doors closing on November 24. The IPO aims to raise a substantial ₹593 crores, comprising a fresh issue of ₹292 crores and an offer for sale amounting to ₹301 crores, each share priced at ₹5. The allocation includes 35% for retail investors, 50% for Qualified Institutional Buyers (QIB), and 15% for High Net Worth Individuals (HNI).
Founded in 1976, Flair Writing Industries Limited is a key player in the writing instruments sector, boasting a revenue of ₹7,541.8 million in the pens segment in FY2023, according to CRISIL. Recognized as one of the top three players in the overall writing instruments industry, with a revenue of ₹9,155.5 million in FY2023, Flair holds a market share of approximately 9% in India’s writing and creative instruments industry as of March 31, 2023.
With a diverse product range catering to students, professionals, and offices, Flair manufactures and distributes pens, stationery products, and calculators under various brands, including FLAIR, HAUSER, PIERRE CARDIN, FLAIR CREATIVE, FLAIR HOUSEWARE, and ZOOX.
Notably, Flair Writing sold 1,303.60 million units of pens, with a significant 74.82% sold domestically and 25.18% exported globally. The company’s extensive distribution network comprises 7,700 distributors/dealers and approximately 315,000 wholesalers/retailers, making it the leading player in the writing instruments segment in India, as per CRISIL. Additionally, Flair captured a 7.1% market share in the export of writing and creative instruments in FY2023.
Investors are eagerly eyeing this IPO, considering Flair Writing’s prominent position in the industry and its robust financial performance.
Purpose of the Offering:
- Establishing a new manufacturing facility for writing instruments in District Valsad, Gujarat (“New Valsad Unit”):
Building a cutting-edge manufacturing hub for writing instruments in District Valsad, Gujarat, to meet the growing demand and enhance our production capabilities. - Funding capital expenditure of our Company and our Subsidiary, FWEPL:
Supporting the capital requirements for our Company and our Subsidiary, Flair Writing Export Private Limited (FWEPL), to drive strategic investments and business development. - Funding working capital requirements of our Company and our Subsidiaries, FWEPL and FCIPL:
Ensuring ample resources for the day-to-day operations and working capital needs of our Company and our Subsidiaries, FWEPL and Flair Corporation India Private Limited (FCIPL). - Repayment/pre-payment, in part or full, of certain borrowings availed by our Company and our Subsidiaries, FWEPL and FCIPL:
Clearing existing debts and enhancing financial flexibility by repaying or pre-paying certain borrowings undertaken by our Company and our Subsidiaries, FWEPL and FCIPL. - General corporate purposes:
Utilizing funds for general corporate purposes to strengthen our overall business and support various operational and strategic initiatives.
Flair Writing IPO Review (Apply or Not)
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Flair Writing IPO: Information on Date and Price Band.
| IPO Open: | 22-November-2023 |
| IPO Close: | 24-November-2023 |
| IPO Size: | Approx ₹593 Crores |
| Fresh Issue: | Approx ₹292 Crores |
| Offer for Sale: | Approx ₹301 Crores |
| Face Value: | ₹5 Per Equity Share |
| IPO Price Band: | ₹288 to ₹304 Per Share |
| IPO Listing on: | BSE & NSE |
| Retail Quota: | 35% |
| QIB Quota: | 50% |
| NII Quota: | 15% |
| Discount: | N/A |
| DRHP Draft Prospectus: | Click Here |
| RHP Draft Prospectus: | Click Here |
| Anchor Investors List: | Click Here |
The market lot for Flair Writing IPO
For the Flair Writing IPO, the smallest market lot consists of 49 shares, requiring an application amount of ₹14,896. If you’re a retail investor, you have the option to apply for up to 13 lots, totaling 637 shares or an amount of ₹193,648.
| Application | Lot Size | Shares | Amount |
| Retail Minimum | 1 | 49 | ₹14,896 |
| Retail Maximum | 13 | 637 | ₹193,648 |
| S-HNI Minimum | 14 | 686 | ₹208,544 |
| B-HNI Minimum | 68 | 3332 | ₹10,12,928 |
Flair Writing IPO: Allotment and Listing Dates.
The Flair Writing IPO is scheduled to kick off on November 22, and the subscription window will come to a close on November 24. The allotment of shares for the IPO is expected to be concluded by November 30, paving the way for the official listing on December 5.
| Anchor Investors Allotment: | 21-November-2023 |
| IPO Open Date: | 22-November-2023 |
| IPO Close Date: | 24-November-2023 |
| Basis of Allotment: | 30-November-2023 |
| Refunds: | 1-December-2023 |
| Credit to Demat Account: | 1-December-2023 |
| IPO Listing Date: | 1-December-2023 |
You may monitor the subscription status and allotment status of the IPO on their respective pages.
Applying for Flair Writing IPO
Wondering how to get your hands on Flair Writing IPO shares? It’s a breeze! Here are two straightforward methods. Firstly, you can apply through ASBA using your bank account. Simply log in to your online banking, navigate to the Invest section, and choose Flair Writing IPO for your application. Alternatively, you can opt for the traditional route by downloading IPO forms from NSE and BSE. Just click on BSE Forms & NSE Forms, download the blank IPO forms, complete them, and submit either directly to your bank or through your broker. It’s that simple!
Flair Writing Company Financial Report
| ₹ in Crores | |||
| Year | Revenue | Expense | PAT |
| 2021 | ₹311 | ₹309 | ₹0.91 |
| 2022 | ₹588 | ₹514 | ₹55.15 |
| 2023 | ₹954 | ₹795 | ₹118.10 |
Flair Writing IPO Valuation – FY2023
Check Flair Writing IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.
| Earning Per Share (EPS): | ₹12.66 per Equity Share |
| Price/Earning P/E Ratio: | N/A |
| Return on Net Worth (RoNW): | 31.17% |
| Net Asset Value (NAV): | ₹46.90 per Equity Share |
Peer Group
- Linc Limited
- Kokuyo Camlin Limited
Company Promoters
- Mr. Khubilal Jugraj Rathod
- Mr.Vimalchand Jugraj Rathod
Flair Writing IPO Registrar
Link Intime India Private Ltd
Phone: +91 810 811 4949
E-mail: flairwriting.ipo@linkintime.co.in
Website: https://linkintime.co.in/
Flair Writing IPO Allotment Status Check
Check Flair Writing IPO allotment status on Linkintime website allotment URL. Click Here
Flair Writing IPO Lead Managers aka Merchant Bankers
- Nuvama Wealth Management Limited
- Axis Capital Limited
Company Address
Flair Writing Industries Limited
63 B/C, Government Industrial Estate
Charkop, Kandivali West
Mumbai 400 067
Phone: +91 22 4203 0405
Email: investors@flairpens.com
Website: https://flairworld.in/
Flair Writing IPO
When is the Flair Writing IPO scheduled to open and close?
The IPO is set to open on November 22 and will close on November 24.
When will the allotment of Flair Writing IPO shares be finalized?
The allotment process is expected to be completed by November 30.
On which date is the Flair Writing IPO set to be listed?
The IPO is scheduled to be listed on December 5.
What is the minimum market lot for the Flair Writing IPO?
The minimum market lot is 49 shares, with an application amount of ₹14,896.
What is the maximum number of lots retail investors can apply for in the IPO?
Retail investors have the option to apply for up to 13 lots, totaling 637 shares or ₹193,648.
