Brainbees Solutions (FirstCry) IPO Details: The FirstCry IPO is scheduled to open on August 6, 2024, and close on August 8, 2024. The company aims to raise approximately ₹4,193.74 crores through the IPO, which includes a fresh issue of ₹1,666 crores and an offer for sale of up to 54,359,733 equity shares at ₹2 each. The allocation includes a 10% quota for retail investors, 75% for Qualified Institutional Buyers (QIB), and 15% for High Net-Worth Individuals (HNI).
FirstCry stands as India’s largest multi-channel retail platform for mothers, babies, and kids products, based on Gross Merchandise Value (GMV) for the year ending December 2023, as reported by RedSeer. The company has also expanded its presence to select international markets. In India, FirstCry offers a wide range of products through its online platform, company-owned modern stores, franchisee-owned modern stores, and general trade retail distribution.
The company strives to build a lasting emotional connection with parents, particularly mothers, beginning from the time of a baby’s conception and extending until the child reaches about 12 years old. According to the RedSeer Report, childcare is considered a non-discretionary, essential expense with a constant demand. FirstCry operates in a high-frequency retail category where children quickly outgrow clothing sizes and require consumables like diapers and other products as they grow. Once parents engage with FirstCry, they often embark on a predictable and frequent purchasing journey throughout their child’s early years.
FirstCry was launched in India in 2010 with the vision of becoming a one-stop destination for parenting needs, encompassing commerce, content, community engagement, and education. The name “FirstCry” was chosen to symbolize the special moment of a baby’s first cry, and the company aims to make parenting a joyful and fulfilling journey.
In 2019 and 2022, FirstCry expanded into the international markets of the UAE and KSA, respectively, aiming to replicate its successful India model. According to the RedSeer Report, FirstCry is the largest specialist online retail platform for mothers, babies, and kids products in the UAE by GMV for the year ending December 2023. In KSA, it is recognized as the largest online-first retail platform focused on these products. Building on its success in the UAE, FirstCry plans to apply its India strategy in KSA as well.
Brainbees Solutions (FirstCry) IPO Objectives:
The Company proposes to utilize the net proceeds to finance the following purposes:
- Expenses of the Company for: (I) establishment of new modern stores under the “BabyHug” brand; and (II) establishment of a warehouse in India;
- Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India;
- Investments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease payments for the existing identified modern stores owned and controlled by Digital Age in India;
- Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA;
- Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries;
- Sales and marketing initiatives;
- Technology and data science costs, including cloud and server hosting costs; and
- Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.
Brainbees Solutions (FirstCry) IPO Review (Apply or Not)
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Brainbees Solutions (FirstCry) Date & Price Band Details:
| IPO Open: | August 6, 2024 |
| IPO Close: | August 8, 2024 |
| IPO Size: | Approx ₹4,193.73 Crores, 90,187,690 Equity Share |
| Fresh Issue: | Approx ₹1,666 Crores, 35,827,957 Equity Share |
| Offer for Sale: | Approx ₹2,527.73 Crores, 54,359,733 Equity Share |
| Face Value: | ₹2 Per Equity Share |
| IPO Price Band: | ₹440 to ₹465 Per Share |
| IPO Listing on: | BSE & NSE |
| Retail Quota: | 10% |
| QIB Quota: | 75% |
| NII Quota: | 15% |
| Employee Discount: | ₹44 per share |
| DRHP Draft Prospectus: | Click Here |
| RHP Draft Prospectus: | Click Here |
| Anchor Investors List: | Click Here |
Brainbees Solutions (FirstCry) IPO Lot Size:
The minimum market lot for the FirstCry IPO is set at 32 shares, requiring an application amount of ₹14,880. Retail investors have the option to apply for up to 13 lots, which equals 416 shares or a total investment of ₹193,440.
| Application | Lot Size | Shares | Amount |
| Retail Minimum | 1 | 32 | ₹14,880 |
| Retail Maximum | 13 | 416 | ₹193,440 |
| S-HNI Minimum | 14 | 448 | ₹208,320 |
| B-HNI Minimum | 68 | 2,176 | ₹1,011,840 |
Brainbees Solutions (FirstCry) IPO Timeline:
The FirstCry IPO will open on August 6 and close on August 8. The allotment of shares will be finalized on August 9, and the company is scheduled to be listed on August 13.
| IPO Open Date: | August 6, 2024 |
| IPO Close Date: | August 8, 2024 |
| Basis of Allotment: | August 9, 2024 |
| Refunds: | August 12, 2024 |
| Credit to Demat Account: | August 12, 2024 |
| IPO Listing Date: | August 13, 2024 |
Brainbees Solutions (FirstCry) IPO GMP Today:
The latest Grey Market Premium (GMP) for the FirstCry IPO is ₹104. With a price band of ₹465.00, the estimated listing price is ₹569 (calculated as the cap price plus today’s GMP). The expected percentage gain per share is approximately 22.37%.
FirstCry Company Financial Report
| ₹ in Crores | |||
| Year | Revenue | Expense | PAT |
| 2022 | ₹2516.92 | ₹2568.06 | ₹78.69 |
| 2023 | ₹5731.28 | ₹6315.67 | ₹486.06 |
| 2024 | ₹6575.08 | ₹6896.60 | ₹321.51 |
FirstCry IPO Valuation – FY2024
Check FirstCry IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.
| Earning Per Share (EPS): | -₹6.20 per Equity Share |
| Price/Earning P/E Ratio: | N/A |
| Return on Net Worth (RoNW): | -8.65% |
| Net Asset Value (NAV): | ₹71.65 per Equity Share |
Peer Group
- NA
Company Promoters
- The company does not have an identifiable promoter
FirstCry IPO Registrar
Link Intime India Private Ltd
Email : brainbees.ipo@linkintime.co.in
Phone : (+91 22) 4918 6200
Website: https://linkintime.co.in/
FirstCry IPO Allotment Status Check
Check FirstCry IPO allotment status on Linkintime website allotment URL. Click Here
FirstCry IPO Lead Managers aka Merchant Bankers
- Kotak Mahindra Capital Company Limited
- Morgan Stanley India Company Private Limited
- BofA Securities India Limited
- JM Financial Limited
- Avendus Capital Private Limited
Company Address
Brainbees Solutions Limited
Rajashree Business Park,
Survey No. 338, Next to Sohrabh Hall,
Tadiwala Road, Pune 411 001, Maharashtra, India
Phone: (+91) 84829 89157
Email: companysecretary@firstcry.com
Website: www.firstcry.com
FirstCry IPO FAQs
1. What are the dates for the FirstCry IPO?The FirstCry IPO will open on August 6, 2024, and close on August 8, 2024. The allotment of shares will be finalized on August 9, 2024, with the listing scheduled for August 13, 2024.
2. What is the price band for the FirstCry IPO?
The price band for the FirstCry IPO is set at ₹465 per share.
3. What is the lot size for the FirstCry IPO?
The minimum lot size for the FirstCry IPO is 32 shares. Retail investors can apply for up to 13 lots, totaling 416 shares.
4. How much capital is required to invest in the FirstCry IPO?
The application amount for a single lot (32 shares) is ₹14,880. Retail investors can invest up to ₹193,440 for 13 lots.
5. What is the Grey Market Premium (GMP) for the FirstCry IPO?
As of August 2, 2024, the Grey Market Premium (GMP) for the FirstCry IPO is ₹104. This premium is subject to change and can vary daily.
6. What is the estimated listing price for the FirstCry IPO?
Based on the current GMP of ₹104 and the cap price of ₹465, the estimated listing price for the FirstCry IPO is ₹569.
7. What is the expected return on investment for the FirstCry IPO?
The expected percentage gain per share is approximately 22.37%, based on the current GMP.
8. What percentage of shares are allocated for different investor categories?
In the FirstCry IPO, 10% of the shares are allocated for retail investors, 75% for Qualified Institutional Buyers (QIB), and 15% for High Net-Worth Individuals (HNI).
9. What are the key strengths of FirstCry as a company?
FirstCry is India’s largest multi-channel retailing platform for mothers, babies, and kids’ products in terms of Gross Merchandise Value (GMV). It has a significant presence in India through online platforms, company-owned stores, franchisee-owned stores, and general trade retail distribution. FirstCry also operates in select international markets, including the UAE and KSA.
10. How does FirstCry plan to utilize the funds raised from the IPO?
The funds raised from the FirstCry IPO will be used for various corporate purposes, including business expansion, working capital requirements, and general corporate purposes.
11. Where can I apply for the FirstCry IPO?
You can apply for the FirstCry IPO through the ASBA (Application Supported by Blocked Amount) facility available in your net banking account or by submitting a physical application form through your broker.
