Allied Blenders and Distillers IPO Overview:
Allied Blenders and Distillers is gearing up for its IPO, scheduled to enter the market on [Date], with the subscription period concluding on [Date]. The IPO aims to raise approximately ₹2000 crores, featuring a fresh issue of ₹1000 crores and an offer for sale of up to ₹1000 crores at ₹2 per share. The allocation includes 35% for retail investors, 50% for Qualified Institutional Buyers (QIB), and 15% for High Net Worth Individuals (HNI).
As the largest Indian-owned Indian-made foreign liquor (“IMFL”) company, Allied Blenders and Distillers holds the third-largest position in the Indian IMFL market based on annual sales volumes from Fiscal 2014 to Fiscal 2021. Distinguished as one of only four spirits companies in India with a nationwide sales and distribution network, they stand out as the leading exporter of IMFL, commanding an estimated peak share of 20% in Fiscal 2021, as per DRHP.
The company’s product portfolio spans four key categories of Indian-made foreign liquor: whisky, brandy, rum, and vodka. Additionally, they market packaged drinking water under the Officer’s Choice, Officer’s Choice Blue, and Sterling Reserve brands. Exporting to 22 international markets across the Middle East, North and South America, Africa, Asia, and Europe, Allied Blenders and Distillers has established a global presence.
Their flagship brand, Officer’s Choice Whisky, introduced in 1988, made a significant mark in the mass premium whisky segment. Officer’s Choice Whisky has consistently ranked among the top-selling whisky brands worldwide in terms of annual sales volumes from the calendar year 2016 to 2019. As of March 31, 2022, the company’s product lineup included 10 major brands of IMFL spanning whisky, brandy, rum, and vodka. Notably, brands like Officer’s Choice Whisky, Sterling Reserve, and Officer’s Choice Blue have earned the distinction of being ‘Millionaire Brands,’ signifying sales exceeding one million 9-litre cases in a year, according to DRHP.
Investors are closely watching this IPO, considering Allied Blenders and Distillers’ notable position in the Indian and international spirits market.
